USA: Beyond the broadcast: New social tools encourage one-on-one sharing

PandoDaily:  “…..

Here’s a question: If something is shared online, but wasn’t broadcast to Twitter or Facebook, was it ever really shared at all? (Ha! And you thought the pond that inspired “Walden” was deep.) The answer, of course, is “yes,” and direct communication is becoming increasingly popular on the social Web. Take Pocket, the read-it-later service formerly called, well, Read it Later: The service recently introduced a new “Send to Friend” feature that allows Pocket users to send articles directly to other Pocket-ers, bypassing Twitter and Facebook entirely…”  Read more